The previous high digital govt at Tribune Publishing, who left final September, has landed because the chief product officer of TheWrap, a Hollywood on-line information website.
Dan Strauss, based mostly in Los Angeles, had been the senior vice chairman and basic supervisor of leisure and way of life on the Los Angeles Occasions beginning in November 2017, however stayed with the mum or dad firm Tronc — as Tribune was recognized briefly — when the LA Occasions was in the process of being sold to Dr. Patrick Soon-Shiong.
He began with TheWrap June 1 as its first chief product officer.
The rent comes as TheWrap battles the 800-pound gorilla of Penske Media, which owns TheWrap’s one-time bitter on-line rival, Deadline, in addition to the main trades, Selection and The Hollywood Reporter.
Sharon Waxman, founder and editor in chief, mentioned Strauss will probably be charged with rising subscriptions, growing new merchandise and in search of licensing and partnership offers as the corporate rebounds from COVID-19, which shut down a lot of Holylwood.
Strauss, earlier in his profession, spent almost three years because the digital basic supervisor of The Hollywood Reporter/Billboard from 2013 to 2016 beneath its earlier possession.
“TheWrap has entered a brand new section of development after rising efficiently from the challenges of the pandemic 12 months,” mentioned Waxman, who launched the corporate in 2009 with backing from Starbucks founder Howard Schultz.
She didn’t disclose financials, however mentioned the corporate is now not in funding mode and is making a revenue.
“Dan is a key component of that development technique and an essential addition to our top-notch administration staff,” she mentioned.